Business Research Report Essay Example | Topics and Well Written Essays - 1000 words

Business Research Report - Essay Example Introduction to sector There is high specialization in services delivered in air travel, a feature that distinct the industry from other forms of service delivery. The achievement of sustainable economic advantage by a firm in the industry defines the ‘for profit’ strategic management. It involves proper evaluation and planning of a firm’s context of industry (the environment) as well as the creation of a viable sustainable competitive differentiation for the survival and profitability of the business. Qantas Company has enjoyed dominance due to the strategic niche it occupies having already well established itself in the aviation industry over years (Morton, 22). The Qantas operates within the transport service industry with her main areas of operations being in offering freights services both locally within Australia and internationally. Qantas company survival and dominance within the air transport industry lean on the strategic factors acting as barriers to en try, which restricts other firms from entering in the industry. These include the high capital base requirement in order to venture into the industry, relatively low fares which do not warrant survival for a new entrant to the industry and the overall effect of her operation as a dominant player in this industry. Research question The management of the firm must have and apply the most appropriate business strategies that would help the business in the competitive industry. In this study therefore, the management requires an appropriate mechanism, through which the strategy of customer loyalty and CSR can be applied within the industry for the purpose of effectiveness and efficiency in performance. Therefore, this research study intends to answer the following question: what favorable CSR and loyalty strategy should the organization in aviation industry (Qantas) employ for profitability and improved performance? Evaluation Current Organizational Performance In this analysis, we anal yze Qantas, which is an Australian air travel company, which specializes not only on local flights but also in international carriage (Anon para 1-3). In her own vision, Qantas intends to become the Australia’s best business in the future and compete favorably in the international scene. Political influences in the operations of the company in the industry oversaw her privatization since 1995, and ever since have seen the company run profitably until the recent challenge posed at the international environment, which saw a decline in her profitability. The international scene has seen the emergence of new cheaper airlines within the Asian region, which poses a great threat to the company. Moreover, the fall of profitability in international operations of the company has been another cause of alarm to the macro-economic environment of the Qantas airline. The global economic crisis of the period around 2008 oversaw the shaking of the Qantas profitability through the inflation of the Australian currency, which affected the tourism and the business travel within the country. Qantas VRIO model analysis: The VRIO model as a tool of business analysis is adopted to show what firm resources, and capabilities drive sustainable competitive advantage of the particular firm in the context of competition with the rival groups (â€Å"

MEDIA ANALYSIS Essay Example | Topics and Well Written Essays - 750 words

MEDIA ANALYSIS - Essay Example For example when the photograph of Miriam is introduced to the priest, he quickly jumps to the conclusion that Elijah is guilty of the sexual assault however upon learning more information one quickly learn that he is the least likely to be the one guilty of the crime. The narrative structure takes on a kind of ratchet formula in which the story quickly takes steps forward only to immediately takes a step back which is a common theme across many detective shows. In regards to how the narrative structure is plotted around moments of disruption there are frequent incidences that centre on this theme. For example one can quickly identify the deception from Elijah as he originally escapes from the police, when "The Devil" quickly assaults Detective Elliot Stabler in the bathroom. What these actions imply is that there is a relative moment of tranquility before the aforementioned incidents and it is the case that this affects the narrative insofar as it causes moments of excitement. Lastly there is the case of issues of resolution. Whilst several resolutions were in fact brought about they brought with them severe consequences. By having Elijah identifies â€Å"The Devil of Ghulu† it in fact would bring resolution to the countless people that he harmed but will cost Elijah his freedom. By having Miriam identify the war criminal she in fact can help aide in his conviction however she would bring about her own unpleasant feelings. By Elijah taking refuge in the Church he in fact eliminates his chances of ever gaining American citizenship. As such the narrative of the story implies that there is in fact not supposed to be any clean and clear resolution. The character types that are utilized to effectively tell this story are the dynamic character as epitomized by Elijah who was the child soldier who ends up doing everything he can to help Miriam. The ‘Foil