Apple Inc. and Samsung Electronics Co. Face off in Court Article - 1

Apple Inc. and Samsung Electronics Co. Face off in Court - Article Example Apple asserted that Samsung made their devices so identical that customers could perceive those products, produced by Samsung, as made by Apple. A Research carried to this effect, based on witnesses’ testimonies indicated to the court that a substantial number of consumers has confused Samsung tablet computers and smartphones as Apple products. In response to the accusations, Samsung Electronics Co. Countered the claims, arguing that the technology applied on their Galaxy phones and Tablet computers require two fingers in scrolling as opposed to one finger technology applied by Apple Inc. In addition, Samsung claimed that their products do not bounce at the end, to signal users that it has reached the edged. This case presents allegations of a higher gravity, owing to the nature of the products involved, the investments and technologies applied and the large firms. It is a case that could impact greatly on either company once a determination is given. However, the case is still being pursued and Samsung is yet to present its witnesses and testimonies to refute the allegations made by Apple Inc. It is understood that registering products for patent or for intellectual property rights, is a part of the many strategies in business leveraging and in ensuring that their innovations and privacy will not be breached by other companies engaged in similar businesses. In the light of this, Apple its products with an aim of presenting distinction and excellence, and to realize what it is known for, dictating what the customer needs. If details of the invention and innovation are permitted to be copied, the company which originally made the product will lose their profit margin. This could adversely impact on its internal financial management, marketing strategies and operational budgets. This illustrates how the breach of patents could impact the marketing and production of their products. Business is competitive leveraging to satisfy consumer’s wants and achieve company’s target. It is about earning the return on investment. It is an intellectual right. It is justified therefore to bring to court those who pirate products.