Essay --

The marketing environment has influenced the decision making of Dixons through the micro environment. This "consists of those organisations who either directly or indirectly influence an organisations operational performance" (Baines et al 2011) It consists of for example competitors. For Dixons in the uk they were influenced by "Best Buy" a retailer in the US, who is renowned for going the extra mile for their customers. They were going to open their first store in the uk in 2009, which would give Dixons even more competition in an already highly competitive market. This prompted Dixons to change their strategy to customers focused, as they knew with other firms offering service led businesses, they would fall behind. Best Buy delayed their launch until the first quarter of 2010, this allowed Dixons time to get their strategy in place before best buy launched. This enabled Dixons to get ahead of the competition. By the time Best Buy did roll out their first store, it was not a ma jor success and they eventually closed all stores, exiting operations in the uk in 2011. Dixons was a... Essay -- The marketing environment has influenced the decision making of Dixons through the micro environment. This "consists of those organisations who either directly or indirectly influence an organisations operational performance" (Baines et al 2011) It consists of for example competitors. For Dixons in the uk they were influenced by "Best Buy" a retailer in the US, who is renowned for going the extra mile for their customers. They were going to open their first store in the uk in 2009, which would give Dixons even more competition in an already highly competitive market. This prompted Dixons to change their strategy to customers focused, as they knew with other firms offering service led businesses, they would fall behind. Best Buy delayed their launch until the first quarter of 2010, this allowed Dixons time to get their strategy in place before best buy launched. This enabled Dixons to get ahead of the competition. By the time Best Buy did roll out their first store, it was not a ma jor success and they eventually closed all stores, exiting operations in the uk in 2011. Dixons was a...